Washtenaw Referral Network

It Pays to Belong

If you're like most of our members who arrived on our door step, Washtenaw Referral Network, you are exhausted, stressed-out and fed up, you're probably also experiencing one or more of these other symptoms:

You're frustrated with the income you're taking home and/or the long, hard hours you put in day after day.
You HATE cold call prospecting, think it's demeaning, inefficient and primitive.
You can't seem to make the money you spend on advertising pay off, and feel caught between a rock and a hard place.
You're sick of being treated like a used car salesman, and tired of wasting time with prospects that just want to milk you for free information.
You're close to burn-out.
You're working so hard, putting in so many hours and using up so much energy that you're sacrificing your personal and family relationships, possibly your physical health.
You'd like to know what is going in the marketplace and introductions to those decision-makers.

Tell me, does this sound just a little too familiar? Are you reaching for your Pepto to ease the queasiness even now? Don't worry. You're not alone.

We'd like to offer you a practical, proven, piece-of-cake solution to your frustrations in your business.

Now before your scam-alert sensor sounds, let me just say this is not a get-rich-quick solution. It won't replace meeting your clients, negotiating deals, building relationships with your colleagues or any of the other things you like about being a professional.

Heck, it won't even turn the coffee-maker on for you, but it will do one little thing so well that:

You'll make fewer cold calls again – instead dozens of highly-qualified prospects will be given to you.
You'll be able to take weekends off whenever you want to without decreasing your income.
You will be able to get out from under the ridiculous workload most professionals like yourself suffer through. Most ARE working at least 3 times harder than necessary to earn a top income. You probably are too.
You can choose to do only those things you love and are good at while the rest of your business runs smoothly and automatically without your constant monitoring.
Your spouse or significant other will NOT resent your career, will be proud of your success, and supportive of your goals.
You will actually HAVE FUN with your career again.
Your dog will recognize you when you come home at night!

Can you imagine what that would feel like? Wouldn't it be amazing if all of these dreams really could come true? Good news! They can and HAVE for dozens of our members.

"I received a referral about 5 years ago to the Espresso Royal Coffee Shops. This has brought in $125K per year and they have been a very good customer." – Greg Humbel, Simon & Leeman, 313.815.6212

"My return on investment from WRN has been 661% in the last year." – Jeff Morris, Hybrid Technology and Training Partners, Inc., 734.621.2093

"For the last 2 years, I have over $14,000 of sales due to WRN referrals. This is more than 10 times the annual dues." – Janet Manley, A Design Line Embroidery, 734.697.3545

Join us for a FREE breakfast!

If you market to business or individuals, we invite you to visit our organization and see how we operate.
FREE breakfast is included.

Visit us on March 4, 2010 at:
Four Points by Sheraton Hotel
3200 Boardwalk, Ann Arbor
7:00am – 8:30am

Email rsvp@wrnweb.com or call 800.686.3788 x25014 to reserve your space. Space is limited so do it today!

imagine getting a constant supply of hot, qualified leads, without ever cold calling.

Fueling Word-of-Mouth Advertising...The Rule of 52

How Many Referrals Can You Get?

Joe Girard, the author of How to Sell Anything to Anybody (and someone repeatedly recognized by the Guinness Book of World Records), has a "Rule of 52:" It is based on his discovery that the average number of attendees at both weddings and funerals is fifty-two. In marketing to consumers, his contention is that each customer has the potential of referring fifty-two other customers. Even if we cut his number in half, ask yourself: Is your business averaging twenty-six referrals per customer? Probably not – most average anywhere from less than one to three. There is room for improvement.

In business-to-business marketing the numbers are different. I did some admittedly clumsy but, I think, instructive research: I had executives and business owners in a dozen different industries go through their trade association directories and count the number of people whom they knew (and who knew them) on a first-name basis. The average was thirty-seven. Thus, each business customer has the ability to refer thirty-seven others to a vendor.

If you market to business or individuals, we invite you to be our guest at our group and see how we operate have FREE breakfast with us.

Join us on March 4, 2010 at:
Four Points by Sheraton Hotel
3200 Boardwalk, Ann Arbor
7:00am – 8:30am

Email rsvp@wrnweb.com or call 800.686.3788 x25014 to reserve your space. Space is limited so do it today!

"Hello! My testimonial is that being a member of the group is more than just business. Back a couple of years ago when interest rates were dropping, I refinanced 3 times in one year 8% to 7% to 6% to finally 5%. If I hadn't been in the group and talked to Troy every week, I probably wouldn't have been aware of the opportunity. I ended up saving over $25,000 I paid for a lifetime membership in that one series of transactions." – Lynn Greer, Clearwater Systems-Kinetico, 800.342.0405